Page Bottom Widget
One of the three available widgets is the Page Bottom. This sits as you would expect at the bottom of each page and post about the Footer Widget.
I tend to use this widget as a call to action where you have some words on the left and the CTA block on the right.
If you look at the bottom of this page you can can see how I’ve used it on this site.
It means that anyone look at any page has a means to get help or make an enquiry. This doesn’t means you can’t add a CTA anywhere on a page but the widget means the contact detail are on every page.